Basic Marketing Mistakes That Will Hurt Your Brand
Metagate August 3, 2015 Uncategorized
Marketing is a sensitive activity and, if done right, it can bring your business on the top of the world. By following a well established marketing plan, developed with a specialist, you have the chance to increase your brand’s visibility and presence in front of customers and possible partners. This implies getting more new customers and increasing your sales level quickly and efficiently.
On the other hand, if your plan is not well developed, you risk committing one of the marketing mistakes discussed bellow.
#1: Your marketing plan doesn’t actually include your customers’ needs
To understand the needs of your customers you first must understand your product/service and what it’s got to offer. Once this is correctly identified, you can take the results and fold them onto possible customers. Try to create that ideal customer who desperately needs what you’re offering.
- What are his/her basic needs?
- Why is that customer so eager to trust your brand and use it forever?
It is very important to get to know your customers before developing an actual marketing plan. Otherwise, if customers feel your company’s marketing strategy doesn’t include their needs and interests, they will start re-orientating toward competitors.
#2: Details, details, details
“The devil is in the detail” – an idiom we all know and understand. But why did this phrase came to life? Well the very nature of our humanity makes us open to mistakes. Sadly, in marketing, mistakes are not allowed. Your promotional materials and online ads will be viewed by millions of people. Do you really want your brand to be defined by a typo?
- Check all your materials for typos and hidden meanings that could be discovered by witty customers;
- Make sure there are no grammatical issues as these are unforgiven and harshly punished by the general public.
#3: The SEO strategy
Online marketing is one of the main keys to success and your brand couldn’t exist without it. In a world of instant connectivity and album launching on YouTube, your business must understand the importance of SEO. The biggest mistake you can make here, is believing SEO is a one-man job. There is magical approach to this activity and if someone says there is, that person shouldn’t be taking care of your brand’s marketing.
SEO is collaborative effort, creativity and lots of grunt work but it is also worth it.
#4: Ignoring social media
This is a big no, no in the world of new technology and social media. If your brand is not open to communication via several social media channels this may have an important negative effect. People want to see the team behind the brand and understand how such a fantastic company like yours came to be. This way, you’ll have the amazing possibility of engaging your loyal fans in activities that increase your brand’s visibility.
Things to avoid when promoting the company in social media:
- Pictures are extremely important so don’t leave your profile image set as default;
- Don’t leave your page unattended. People will understand through this that you don’t care about your image;
- Never use your page to promote your company aggressively. Social media is a place where people relax and bond.
There are other mistakes that marketing people make like not caring about the brand’s online reputation or creating a very aggressive campaign at a wrong time. Still, the ones we mention above will definitely have a negative impact on your business and this is why you must try to avoid them.
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