Using Dynamic Content to Improve Your Marketing Strategy
Metagate May 22, 2015 Uncategorized
Imagine having the possibility to offer your online viewers exactly what they want and like from the very first moment they land on your page. This actually means that your pages will adapt and change their aspect in order to make each viewer feel like your brand understands his/her needs.
In today’s world, there’s no need to imagine this anymore! Thanks to dynamic content, your marketing department can now create sites and emails (newsletters mostly) specifically tailored on viewer’s preferences. How do you know what your users like? Well, this is why online marketing is an activity based on collecting personal data – there are specific tools specially designed to learn things about your viewers and store this data for later use.
It sounds complicated. Why should I get involved with dynamic content?
It is actually a very simple process that makes every marketing man’s dream come true. Dynamic content allows you to connect with your customers at a personal level and your efforts will definitely be rewarded. Here are a few examples of how dynamic marketing can impress you:
- Amazon recommending users a product they might like based on previous browsing history and selected products;
- A clothing store sending a personalized newsletter with new products specially picked on your previous orders;
- A book store that makes recommendations of titles you might enjoy;
- Audio Streaming Services like Pandora that learn about your interests over time and adapt their content to fit your preferences.
How to improve your marketing strategy using dynamic content?
Dynamic or smart content can make your marketing strategy a fantastic success, but it can also break your company’s good reputation if not applied correctly. Here are a few tips that will help you implement the concept of dynamic content efficiently:
- Avoid showing the same content to the same viewer. As a customer, it’s annoying to receive the same recommendation each time you visit the company site;
- Learn from your viewers’ browsing habits and offer them solutions that will make important data easier to find;
- Make sure the content you’re displaying is actually relevant for the current user and not just a random selection out of a database;
- Personalize your call to action buttons according to users’ preferences.
As you can see, dynamic content is definitely the future of online marketing and, when applied correctly, this strategy can generate up to 50% extra customers and sales.
A new era of marketing is about to start and your brand can’t miss this opportunity to increase visibility and customers’ loyalty. By offering your customers an online experience that makes sense to each of them, at a personal level, your company has only to gain.
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