Using Geolocation Analytic Tools To Your Advantage
Metagate August 23, 2015 Uncategorized
Unless a business sells solely online, the chances are that the Geo-Location feature within Google Analytics will be overlooked. It may not be a priority to sell products to a foreign market if they are aimed at national customers, but it can be incredibly beneficial to understand how predominantly your website features in other countries. Here’s a look at how you can use the Geolocation features to your advantage.
International Ad Space
The advertisement market is huge, boasting annual spends of just over $12 billion a year. Businesses of all sizes can benefit from ad space – as long as they can validate their audiences for those willing to spend money on advertising. Europe has a huge market, and it’s entirely possible for a business in one country to rank highly in another on Google. A better rank means a greater foreign audience – and this is where advertisements can become really beneficial.
Expanding Your Reach
Being able to dominate a particular niche online often takes years, but honing in on a specific audience with a free market can result in very substantial profits. Business people around the world try to focus on these locations, and there are even those that dedicate months at a time to finding the next ‘Dubai’. All that it takes is an active eye on remote locations, information on their supply and demand, and then an active web presence to establish your business as a provider.
Maximizing Online Sales
A website isn’t just an online presence – it’s a funnel that can nurture a potential buyer as they go from lead to paying customer. Thanks to social media platforms like Facebook, Twitter, Instagram and YouTube; it’s never been easier to reach a global market. If a website is receiving a great rate of interest from a particular country, then there’s a chance that each of those visitors could become paying clients. Thanks to Google Analytics Geolocation features, it’s not entirely possible to focus on a particular niche or market, reach them via social media, and then encourage their business.
Limiting a business to its locale may seem like a logical option, but the fact is that the world is so expansive that a local business could be limiting its clientele – especially if they choose to remain local. In this digital universe, Geolocation data opens up the potential for international sales, regardless of the product or service being sold.
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