Performance Marketing Solutions, What’s the Hype?
Metagate October 6, 2015 Uncategorized
In this day and age, there’s nothing quite as important as performance as far as a business goes. Without proper care and attention, a companies’ marketing strategies may fall a little short of the mark – but with enough effort, these strategies can propel the organisation into a better tomorrow! Knowing the ideal types of solutions can often play a major role in a companies’ marketing attempts, and that’s where getting to know a little more about performance marketing solutions enters the fray!
What are Performance Marketing Solutions?
Marketing solutions in specific refer to any sales techniques that targets a particular audience. Some techniques are more effective than others, and others are completely invalid for specific individuals. The performance of these marketing solutions is measured on a ‘lead to conversion’ basis. The more effective the solution, the greater the performance.
So how do marketing solutions work, and what do they do exactly? Well that’s a question that thousands of businesses ask each year, and by understanding how they work and what they do – it’s possible to increase potential audiences, reach a greater consumer base, and obtain more sales as a result! Here are a few of the most effective marketing solutions available, how they work and how they can benefit an intelligent marketing strategy!
eBlasts
Sometimes referred to as tailored newsletters; eBlasts are a fairly modern take on a traditional technique. They involve the use of ‘sales copy’, and typically feature some sort of visual aid. A business can distribute an eBlast to their mailing list whenever they choose, and they’ve been proven to engage a much higher number of individuals, when compared to standard, text-orientated newsletters.
Social Media Strategies
The power of social media is second to none, and understanding how to maximise its potential can draw in leads from around the globe with minimal effort. There is the option to have ads placed on social media platforms such as Facebook and Twitter, but another effective method is to update statuses at regular intervals. Frequent updates means constant attention, and constant attention often results in greater conversions!
Targeted Ads
Companies spend thousands a month on advertisements, and it’s a well-known fact that a lot of this money goes to waste. Unless these ads are directed at relevant audiences, those that notice them won’t care about the products and services being featured. By understanding how to aim ads at particular audiences, a company can improve their reach, and promote their services in a healthy, financially-stable manner.
Affiliate Programs
Even the biggest companies trace their heritage back to affiliate programs. An affiliate is an individual that promotes a particular product, in return for a percentage of the sale whenever a purchase is made. This commission formula has propelled even the smallest companies in to the spotlight, and affiliate programs are now considered a staple form of marketing across the globe.
The more compelling the product, the easier it will be to make a sale, and that’s where other marketing strategies come in to play. When it comes to promoting a product or service, it’s important to reach the right audience, maximise the effect of that reach (via persuasive sales copy and imagery), and then convert those leads into consumers!
Performance marketing solutions are some of the most effective on the planet, and they involve a carefully developed strategy that focuses on the most effective techniques for the business in question. The organisation can then release these techniques to enhance the return on their efforts. PMS also eliminates lesser-techniques in favour of proven strategies, meaning that a company can minimise their input in return for greater results!
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May 2, 2015
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